The mission of Albe Farms is to:
deliver the best quality fresh fruits and vegetables to our customers as to their requirements and also commit to the economic and social development of the communities in our areas of operation” Albe Farms is committed to the following values in fulfilling and realizing the Mission and the Vision statements respectively.

The behavior of all staff in ALBE FARMS will be influenced by these values.

• Discipline: Staff and Management adhere to regulations governing the business.
• Integrity and Honesty: Ensure accountability, openness and fairness in all dealings with clients.
• Empathy: Responsiveness to clients’ needs and striving to understand concerns and meet expectations
• Hard work: A high sense of duty and striving to meet stakeholders expectations 
• Passion for Excellence: Commitment to continually improve on performance and productivity

Albe Farms business concept is to assure best practices within the non-traditional crop farming community especially among those in chillies and pineapples production.
The company has also initiated, developed and implemented a concept titled 'Agriculture Growth and rural export initiative'.

A concept which introduces Good Agricultural Practices to local farmers to produce to meet international market demands.